Classic Play, Made Interactive
We are geeks who love technology. We grew up with Nintendo and hacked our TI calculators. At the same time we‘re nostalgic for the days of playing blocks and board games with our families. A time when "social games" meant a game of Hot Potato. We’re grown up now, and we see our own children immersed in tablets and phones - sometimes shutting out the people and learning moments around them.
We wondered if there is a better way to use technology to bring families and friends together to play.
We believe there is, and we built it.
Sifteo Cubes bridge the gap between digital and physical play by taking the form of classic, tactile play objects.
Rather than burying your head in a screen, Sifteo Cubes facilitate a shared play experience with face-to-face collaborative play. It’s the kind of active play from our childhoods that we want to give our children, infused with 21st century interactive magic that kids (and adults) love.
Most importantly, we are parents. We’ve done our job when we see kids having a ton of fun playing with Sifteo Cubes, and parents feeling good knowing they are providing an enriching experience for their family.
We've got a big vision, and we get to (have to) push the boundaries of technology and design.
We're crazy ambitious.
Our vision and products require a heterogenous mix of extremely bright people working on extremely hard problems in electrical engineering, software theory and design, user experience, game design, art and more. Luckily, Sifteo is just these sorts of people. (If you are this sort of person, drop us a line. You should work here.)
and that about sums it up.
See how it began
Sifteo began when co-founders Dave Merrill and Jeevan Kalanithi teamed up as graduate students at the MIT Media Lab. They wanted to rethink human-computer interaction by designing new, physical interfaces. One afternoon they sat around a table in the lab's kitchen and imagined sorting through a pile of digital data as if it were a pile of LEGOs. The idea for Sifteo Cubes was born.
A few generations of prototypes later, Dave was invited to share their work by giving a presentation on the main stage at the TED conference in 2009 — the talk went viral and was rated in the “top 5 most engaging TED talks” of all time. This public enthusiasm galvanized the pair to found Sifteo, Inc., and four months later Dave and Jeevan were at work in San Francisco building a company. With a growing team of collaborators, Sifteo Cubes took shape to become a first-of-its-kind, truly hands-on game system.
President and co-founder of Sifteo.
Dave is an expert in cutting-edge human-computer interaction and has developed multiple award-winning interfaces and technologies. A frequent speaker in the domains of user interface innovation, the future of play, and entrepreneurship, Dave and his work have been featured at TED, MoMA, the Discovery Channel, and Wired.
Dave holds a BS in Symbolic Systems and an MS in Computer Science from Stanford University, and an MS and PhD from the MIT Media Lab.
CEO and co-founder of Sifteo
Jeevan is an entrepreneur and technologist specializing in user interfaces and consumer hardware products. Prior to Sifteo, Jeevan co-founded a design and technology consulting business with clients ranging from Fortune 500 companies to non-profits. Jeevan and his work have been featured at TED, MoMA, the Discovery Channel and Wired.
Jeevan holds a BS in Symbolic Systems from Stanford University and an MS from the MIT Media Lab, where he was a National Science Foundation fellow.
Advisors & board members
Brand and Marketing Guru
Tami Bhaumik has been an Advisor to Sifteo since January 2011. She brings over 20 years of corporate marketing experience and knows how to launch new technologies and build brands. She was instrumental in building brand love for the Slingbox and helped to build awareness for the placeshifting category. Tami has been VP of Marketing at several start-ups and is passionate about the consumer electronics industry and looks forward to helping make Sifteo a household name.
Principal at Javelin Venture Partners
Alex is a Principal at Javelin Venture Partners, where he focuses on consumer web, business intelligence, and digital health investing, and he was the first employee at ooma. He was one of the earliest Sifteo advisors and resided with the founding team in the dungeon of Electric Works, hatching the initial Sifteo business blueprints. Alex’s passion is the intersection of beautiful hardware and software. Tweet Alex at @alex_gurevich.
Managing Director of Foundry Group
Jason has over a decade of experience in the venture capital and technology industries in a multitude of investing, operational and engineering roles. Prior to co-founding Foundry Group, Jason was a Managing Director and General Counsel for Mobius Venture Capital, where he also acted as its chief administrative partner overseeing all operations of the firm.
Andrew 'bunnie' Huang
Author of Hacking the Xbox
Andrew 'bunnie' Huang
bunnie is a freelance hardware hacker. Formerly with chumby industries, bunnie has hands-on experience in hardware design, supply chain management, embedded firmware, and open source advocacy. Prior to chumby, he completed several major projects, ranging from hacking the Xbox (and writing the eponymous book) to designing the world's first fully integrated photonic-silicon chips running at 10 Gbit/s with Luxtera, Inc. bunnie holds a Ph.D in Electrical Engineering from MIT.
Simon Fleming Wood
CMO of Pandora
Simon Fleming Wood
Simon is the CMO of Pandora. His previous experience includes work as Vice President of Marketing, Consumer Products at Cisco and Vice President of Marketing at Pure Digital (makers of the Flip Video camera).
Experienced Silicon Valley executive
Alan is a Silicon Valley tech veteran, having served as CFO and board member of both private and public companies. His first executive experience was at Atari, and more recently, he was CFO of Pure Digital (Flip Video) and Livescribe. He currently sits on the board of Ellie Mae and Roku, and advises a variety of emerging tech companies.
General Partner at True Ventures
As a General Partner at True Ventures, Puneet brings a strong mix of both operating and investing experience. Prior to joining True Ventures in 2008, he spent time in technology investment banking at J.P. Morgan and later in venture capital at the Mayfield Fund, where he invested in early stage technology companies. Puneet also worked in various product management and marketing roles at BEA Systems and Geodesic Information Systems.
Sifteo is located in San Francisco, CA, near AT&T ballpark, and easily accessible by Caltrain, BART, car, bike, foot, and watercraft.
Our roof is also big and flat in case you have and know how to land a helicopter.